Creating a new product launch for brands in 2025 is all about experiential marketing. To stay competitive, brands are turning to AR/VR, real-time motion technology, and immersive storytelling. This shift isn’t just about impressing audiences, it’s about building brand awareness and creating lasting impact.
The change is backed by data. In 2024, 73% of global marketers reported that interactive brand activations outperformed traditional product launches in both engagement and post-launch recall (HubSpot, 2024). And with more than 60% of B2B buyers now expecting personalised, tech-driven brand experiences before conversion (Salesforce, 2025), the expectation of innovation is only increasing.
When done right, a product launch is a brand moment that shifts perception, builds emotional connection, and drives visibility. And in today’s oversaturated landscape, that matters more than ever.
Traditional product marketing often relies on static assets: a video, a press release, a demo booth. But these formats don’t engage the senses, and they’re easy to forget. Experiential marketing launches, on the other hand, create multi-sensory, real-time interactions - the kind that customers remember, talk about and share.
Here’s why experiential product launches work:
Multi-sensory interaction has been shown to increase memory encoding by up to 70% compared to visuals alone (Harvard Business Review, 2024). Instead of passively watching a demo, customers engage with the product, which deepens connection and improves long-term recall. For any brand, this turns a product launch into a lasting impression.
In 2025, more than 80% of B2B buyers complete their research before contacting sales (Gartner, 2025). This makes it essential for brand product launches to deliver clear, intuitive product information without relying on verbal explanation. Immersive environments, AR overlays, and interactive tables help guide audiences through complex offerings naturally and at their own pace.
The best-performing product campaigns are designed with audience participation in mind. RFID cubes, motion-reactive visuals, or interactive product zones invite people to not just engage but record and share the experience. This turns a physical product launch into a source of ongoing organic reach and brand storytelling.
According to Think with Google (2024), 71% of consumers prefer brands that deliver consistent and personalised experiences across every touchpoint. Personalised experiences help people connect with your brand and that’s key during any product launch. Instead of relying on static content or one-size-fits-all messaging, brands can now use interactive technologies to tailor each moment to the individual.
Think guided touchscreen journeys, AR product try-ons, or AI-powered quizzes that help match users with the right product based on their needs. These kinds of tech-driven experiences turn curiosity into genuine interest. Whether it’s at a live event or online, they offer something more engaging something that feels designed just for that person. At FutureLabs, we use tools like digital storytelling, real-time interfaces and immersive environments to make launches more meaningful, helping brands stand out with activation strategies that are both smart and human.
Leading brands in 2025 are using technology to create product launch experiences that are interactive, memorable, and designed to drive engagement. Whether you're launching a skincare line, a luxury item, or a high-performance vehicle, these strategies can help promote your product in a way that connects with today’s audiences.
For product launches in the beauty and health space, it’s important to make scientific information easy to understand. A touchscreen experience allows users to explore the product in a clear, interactive way without needing a staff member to explain it.
In the SkinCeuticals product launch, we at FutureLabs collaborated with PIM Group and Makara Design to create the PlayTable - an interactive display designed for business events across Australia. Each product bottle featured an embedded RFID sensor, users could lift a product and place it onto a sensor plate to trigger scientific content on a connected touchscreen. The interface showcased clinical papers, ingredient breakdowns, results, and videos in a way that felt hands-on and personalised.
This hands-on format gave users control of the experience. Products that caught their eye could be touched, picked up and explored in more detail. It transformed product education into a tactile journey, more interactive than a static shelf and more personal than a printed brochure.
Key technology: RFID-tagged products, sensor-activated touchscreen interface, CMS integration, portable display design with ambient LED branding.
When launching high-end products, the environment matters. A display that matches the quality of the product can instantly build trust and set the tone for the brand experience.
For the Cadillac LYRIG Roadshow product launch, in partnership with Jack Morton and Displaywise, we at FutureLabs built a branded product experience that translates the luxury of the LYRIQ motor vehicle into an interactive light show synchronised with the customer’s favourite music, amplifying the EV’s personalisation features on a larger scale. This helped position Cadillac as a luxury brand without saying a word, everything about the space felt intentional and elevated. Customers could also choose their favourite colours to feature in the lightshow, showing the Cadillac LYRIQ in a whole new light that connected with them on an emotional level.
Key technology: Custom luxury product display with touchscreen app, sound, personalisation and LED Lights.
Modern product campaigns work best when users can explore features on their own terms. An interactive table experience with RFID gives visitors control over what they want to learn, while making the launch more playful and hands-on.
In the Porsche Taycan product launch, we at FutureLabs used RFID-enabled cubes that triggered content when placed on a custom touch table. Each cube represented a key feature like performance, design, or sustainability so users could build their own journey. It encouraged participation, longer dwell time, and stronger product recall.
Key technology: Interactive table with RFID-enabled, lighting installation, touchscreen design, projections.
In 2025, brands are rethinking how they approach product launches. From interactive displays to AR experiences and RFID-enabled tables, leading product campaigns are now immersive, data-driven, and designed for engagement.
If you're planning a brand product launch, building a B2B product marketing strategy, or looking to promote a new product with clarity and impact, explore how experiential marketing and technology-led activations can help.
Get in touch with us today to discuss your next activation →
