A Creative Innovation Company

Creative Experiences.
Digital Products.
Technology Platforms.

About FutureLabs

We are a global creative company, using innovation to evolve ideas into world class work.

We call this Creative Innovation (CI for short).

With offices in Melbourne, Auckland, Shanghai, Singapore and Ho-Chi Minh, our diverse team of creatives and technologists strive to be the best at what we do. Making the complex simple.


Creative thinking encompasses everything we do.
We innovate by using design principles, digital tools, and cutting-edge technologies.
It's what sets us apart.

Our focus areas

We help our clients plan, design, and build creative experiences, digital products, technology platforms, and so much more.


Creative Experiences

Creative communications delivered through storytelling and technology.

Digital products

Digital Products

From idea to inception, our innovative thinkers help craft out opportunities to market.

Digital platforms

Technology Platforms

Transforming complex business systems into beautiful customer-centric platforms.

Award-winning work

Our goal is to deliver above and beyond our clients expectations, with results in mind, not awards. But when we are awarded for innovation and effectiveness, we are extremely proud to see our work recognised on a global stage. It's a testament to the partnerships we grow with our clients and the trust built within.

Winner: Best Technology-Led Innovation

Our work with Octagon delivering the world-first Rugby World Cup Player Of The Match trophies for Mastercard has been recognised by The Drum

View project

Gold: Best Interactive Outdoor Event

Our work with Uniplan has been recognised by Eventex and Campaign Event Marketing Awards. We delivered a highlighly interactive digital platform that helped Adidas manage their successful Sports Base interactive campaign in Hong Kong.

View project

Our global clients

Retail & FMCG

Our Work

Our experience, imagination and intuition has lead us to work with the world's best brands in a diverse range of environments.

Our capabilities

Business &
Product Innovation
  • Research & Insights
  • Omni-Channel Strategy
  • Project & Ops Planning
  • Product/Experience Feasibility
  • Business Consulting
  • Creative Territory Exploration
  • Technical Stakeholder Management
Experience Design
  • Ideation and Innovation
  • Experience Design (XD)
  • Experience Technology (XT)
  • Prototyping / Proof of Concept
  • Programme/Project Management
  • Customer Journey
  • UX/UI design
  • Software Development
  • Hardware
  • Manufacturing & Build
  • Data & Analytics
  • Website Development
  • VR/AR
  • Programme/Project Management
  • National & International Logistics & Deployment
  • Installation and Set Up
  • Monitoring, Support & Maintenance
  • Film and Content Creation
  • Digital Marketing

Our very own
Think, Create, Make methodology helped produce the multi-award winning Live Trophy for Mastercard & Octagon

Rugby World Cup Japan 2019

TCm Think, Create, Make

Our holistic TCm method is a proven set of phases that allows our clients to solve their customers problems by balancing business needs, customer experience, technical execution and implementation.



Unlocking business opportunities
  • Innovation workshop sessions
  • Insight discovery through research and data
  • Creative territory exploration
  • Prototyping / Proof of Concept
  • Budget and solution feasibility studies


Discovering possibilities through design and technology
  • Creative conceptualisation
  • Experience design
  • Rapid prototyping
  • Proof-of-concepts


Crafting experiences, products and platforms
  • Producing content
  • Developing software
  • Procuring hardware
  • Quality control
  • Analysis and support

FutureState Blog

A broad spectrum of reading to inspire your next big idea.

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Our creative and technical teams across Asia Pacific are here to help.

[email protected]

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