An Experience Design
and Media Studio
Interdisciplinary Innovation.
Inclusive Design. Empathetic Storytelling.MEL|SHG|HCM|SG|AKL
About FutureLabs
We believe in the power of creativity and innovation to inspire minds, behaviours and lives.
We use creative technology to motivate people to interact with cultural institutions and brands through moving encounters.
With offices in Melbourne, Auckland, Shanghai, Singapore and Ho-Chi Minh, our diverse team of creatives and technologists strive to be the best at what we do. Making the complex simple.
Our DNA
Creative thinking encompasses everything we do.
We innovate by using design principles, digital tools, and cutting-edge technologies.
It's what sets us apart.

Our approach
We believe that good design is the process in which we transfer our many values into experiences. We help our clients plan, design, and build creative experiences that imbue innovation, inclusivity and empathy.

Interdisciplinary Innovation
Our work blurs the lines between physical, virtual and digital interaction. Our interdisciplinary team weaves people, place, story and technology together to create engaging and memorable experiences.

Inclusive Design
By considering the diverse needs and abilities of all throughout the design process, FutureLabs builds equitable access and diverse representation into your project from the beginning.

Empathetic Storytelling
We elevate histories, perspectives and personal stories through empathy. We artfully orchestrate moments, sequences, and arcs that layer emotional resonance with cognitive function.
Award-winning work
Our goal is to deliver above and beyond our clients expectations, with results in mind, not awards. But when we are awarded for innovation and effectiveness, we are extremely proud to see our work recognised on a global stage. It's a testament to the partnerships we grow with our clients and the trust built within.
Our global clients
Luxury






Health & Wellbeing






Lifestyle







Technology




Other






Our Work
Our experience, imagination and intuition has lead us to work with the world's best brands in a diverse range of environments.
Our capabilities
Business &
Product Innovation
- Research & Insights
- Omni-Channel Strategy
- Project & Ops Planning
- Product/Experience Feasibility
- Business Consulting
- Creative Territory Exploration
- Technical Stakeholder Management
Experience Design
- Ideation and Innovation
- Experience Design (XD)
- Experience Technology (XT)
- Prototyping / Proof of Concept
- Programme/Project Management
- Customer Journey
- UX/UI design
Technology
- Software Development
- Hardware
- Manufacturing & Build
- Data & Analytics
- Website Development
- VR/AR
Production
- Programme/Project Management
- National & International Logistics & Deployment
- Installation and Set Up
- Monitoring, Support & Maintenance
- Film and Content Creation
- Digital Marketing
Our very own
Think, Create, Make methodology helped produce the multi-award winning Live Trophy for Mastercard & Octagon
Rugby World Cup Japan

Think, Create, Make
Our holistic method is a proven set of phases that allows our clients to solve their customers problems by balancing business needs, customer experience, technical execution and implementation.

Think
Unlocking business opportunities
- Innovation workshop sessions
- Insight discovery through research and data
- Creative territory exploration
- Prototyping / Proof of Concept
- Budget and solution feasibility studies

Create
Discovering possibilities through design and technology
- Creative conceptualisation
- Experience design
- Rapid prototyping
- Proof-of-concepts

Make
Crafting experiences, products and platforms
- Producing content
- Developing software
- Procuring hardware
- Quality control
- Analysis and support


FutureLabs acknowledges the Traditional Owners of Country throughout Australia, and Torres Strait Islander peoples.
We acknowledge their diversity, histories, knowledge and their continuing connections to land and community. We pay our respects to all First Nations peoples and their cultures, and to Elders past and present.