FutureLabs crafts immersive and interactive brand experiences that drive engagement, customer interaction, and digital innovation. Our expertise in Digital Placemaking, Retail Marketing, Fan Activation, Museums, and Experiential Campaigns transforms spaces into dynamic storytelling environments. Using technology such as AR, VR, AI, motion tracking, and interactive displays, we create high-impact campaigns tailored for events, retail, and digital marketing.
We create immersive visitor experiences that reimagine traditional touchpoints, blending technology and design that enhance spaces like building lobbies, stadiums, airports, shopping centres and cultural landmarks.
Engage audiences via touch and sound.
Educate and inform with tactile engagement.
Interactive sim products for all types of sports and kids games.
Audio-visual experiences that stop guests in their tracks.
Digital placemaking offers unique opportunities for you to build memorable multisensory experiences, bridging connection with your audiences across any of your public spaces, including places such as urban plazas, transport hubs, parks, streetscapes, travel destinations and more.
Showcase your brand values and product features in engaging ways. Display fresh interactive content with systems you can run yourself. Capture customer preferences to build your relationships. From flagship stores, experience centres, pop-up shops, shopping centres, malls and even to online shopping, we turn retail into destinations that engage and convert.
Fan loyalty runs deep, and we’re here to amplify it. Through cutting-edge technology and interactive design, our fan experiences bridge the gap between audiences and the action they love. Whether it’s a stadium, concert venue, live sports broadcast, tournaments or fan zone, we create dynamic spaces that allow fans to experience the energy in real-time and feel part of the moment.
How can we translate complex race strategies in Formula E for fans?
Full case study coming soon
Cutting-edge technology to decipher data and tell real-time stories.
Hyper-personalised experiences based on user interactions at events.
Interactive sim products for all types of sports and kids games.
Use the power of AI to wow audiences.
Immersive marketing isn’t just about catching attention — it’s about creating meaningful interactions that audiences remember. We design multi-sensory experiences that bridge the digital and physical, turning brand messages into something people can see, feel, and explore. Immersive marketing can work for many spaces: at home, online, in social media, at festivals, pop-ups, art installations, experiential retail settings and more — we create immersive, multisensory marketing experiences using a wide range of tools.
In museums and galleries, every exhibit holds a story waiting to be discovered. We bring these stories to life with interactive installations and engaging displays, encouraging visitors to move beyond observation and actively participate. By blending cutting-edge technology with compelling narratives, we create museum experiences that deepen connections to art, history, and culture. From innovative exhibitions, permanent or temporary shows, to immersive educational environments, we transform storytelling into a journey of interactive discovery.