We are thrilled to announce that our collaborative work with Octagon and MadeByDoing on the groundbreaking 'Mastercard Soundtrack Trophy' has been awarded a Bronze at the prestigious Creative Circle Awards.
The Mastercard Soundtrack Trophy was a truly innovative project that brought together the worlds of music, sports, and technology. We created live, original soundtracks for every Rugby World Cup match, transforming the game into a captivating audio-visual experience.
By blending the electrifying moments of the official Rugby World Cup commentary with the creative genius of eclectic musicians, tastemakers, and emerging talent, we crafted unique soundtracks that told the story of each match in a completely fresh and engaging way.
At the heart of this project was the Mastercard Sonic Studio, a dynamic production hub that came to life during every 80 minutes of play. Our teams worked tirelessly to capture the energy and excitement of the matches, translating it into music that resonated with fans around the world.
See how we crafted this amazing campaign →
We extend our sincere gratitude to MadeByDoing, Octagon, Octagon APAC, and our production partners FRUKT, Philippine, and SONGØ for their invaluable contributions to this project. Together, we achieved something truly remarkable.
This award is a significant milestone for FutureLabs, and we are incredibly proud to be part of such a groundbreaking initiative. We look forward to continuing to push the boundaries of creativity and innovation in the future.
The Mastercard Soundtrack Trophy has garnered recognition from prestigious award bodies in the advertising and marketing industry.
Creative Circle Awards 2024 (Bronze)
Clio Awards 2023 (4 Wins - Sports Category)
In addition to the bronze award at the Creative Circle Awards, 'The Mastercard Soundtrack Trophy' has also received significant recognition at the Clio Awards 2023 in Sport. We are proud to announce that this project won four Clio Awards, further highlighting the innovative and boundary-pushing nature of our work.
These awards are a testament to the creativity, innovation, and teamwork that went into making the Mastercard Soundtrack Trophy a success.
The Mastercard Soundtrack Trophy wasn't just about the final product; it was about the incredible journey of bringing this vision to life. Our teams at FutureLabs and Octagon collaborated closely to develop the concept, curate the talent, and ensure seamless execution throughout the tournament.
The project demanded a high level of agility and adaptability. We had to respond to the ever-changing dynamics of each match, capturing the unique emotions and narratives that unfolded on the field. The Mastercard Sonic Studio became a hive of creativity, with musicians and producers working in real-time to translate the on-field action into a captivating soundscape.
The Mastercard Soundtrack Trophy proved to be a resounding success, captivating fans globally and elevating the Rugby World Cup experience. Here are some key highlights of the project's impact:
At FutureLabs, we are always striving to push the boundaries of what is possible in creative technology. These awards not only celebrate our past achievements but also inspire us to continue exploring new and innovative ways to engage and captivate audiences. We look forward to future collaborations and to creating more groundbreaking experiences that blend technology, creativity, and storytelling.
The success of the Mastercard Soundtrack Trophy has opened doors for future collaborations. As a tech-inspired creative experience agency, FutureLabs is excited to explore new possibilities at the intersection of music, sports, and technology. We believe this project paves the way for even more innovative and engaging experiences for fans around the world.
