Augmented Reality (AR) is constantly evolving, with new tools and capabilities being released every day. With our new AR filter, we're taking that potential to the next level, and right where the audience is — on TikTok.
Missing those summer days? By using our latest innovation, the Summer Spirit AR Filter, you can bring back those summer vibes. Using the latest AR technology specifically built for TikTok’s platform, this filter selects the perfect scene to embody the spirit of summer based on your unique personality.
How will the Summer Spirit filter see you? Are you the "Beach Baby," basking in the sun and surf with effortless style? Perhaps you're the "Magic Mercreature," enchanted by the mysteries of the ocean and giving an aura of magic and mystery? Or maybe you’ll be revealed to be the dreaded "Summertime Struggler," navigating the highs and lows of the season with resilience and humour?
Each scene is carefully designed to captivate users and encourage sharing, with dynamic 3D models and effects that bring brands to life in new and exciting ways. Through custom programming, we've enabled interactive elements that give each user a unique experience, revealing their "Personality" based on the filter's outcome — a fun ‘surprise and delight’ moment to share with friends.
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With a highly engaged user base (most engaged among social media platforms at an average rate of 2.65% by follower count , it's no surprise that Gen Z users are particularly susceptible to TikTok's influence. Nearly half (49%) of Gen Z users have made purchases directly on TikTok, and a staggering 81% use the platform to discover new products and brands . This high discovery rate translates to sales, with 71.2% of TikTok shop users buying something after seeing it in their feed, and TikTok itself being the leading platform for impulse purchases. This effectiveness translates to advertiser success as well. TikTok ads outperform traditional TV ads and advertisers see an impressive return on ad spend, averaging $2 for every $1 invested.
As the platform continues to evolve, we can expect even more innovative ad formats and strategies to emerge. Brands that embrace TikTok advertising are well-positioned to reach Gen Z and other demographics in a way that resonates and drives business growth.
AR isn't just a flashy gimmick — it's a powerful tool for brands to connect with their audience in meaningful ways. By seamlessly blending the digital and physical worlds, AR creates immersive experiences that capture attention and drive action.
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In the AR world, our team at FutureLabs has been hard at work developing a suite of AR filters designed specifically for TikTok. Drawing on our expertise in design, development, and programming, we've crafted three immersive filters that push the boundaries of what's possible on the platform.
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While we're excited to showcase our latest creation, the true potential of AR lies in its adaptability to your brand's unique vision and goals. Whether you're looking to launch a viral marketing campaign, elevate an event with immersive tech or drive engagement around a new product launch, our team can bring your ideas to life using the latest technology.
From concept development to final execution, we work closely with our clients to craft AR experiences that resonate with their target audience and deliver tangible results. With our expertise and guidance, you can harness the power of AR to unlock new opportunities and elevate your marketing campaigns to new heights.
Set up a meeting today with our AR experts to delve into budget, timings or feasibility. We're eager to bring your vision to life.
