The Macallan Whisky
Singapore
→ We were commissioned to concept, design, build and install a bespoke interactive experience for The Macallan. It was to be initially displayed at Raffles Hotel in Singapore, but designed to be completely portable.
After conducting a feasibility study on a kinetic sculpture we proceeded to conduct a research phase, in which we fully immersed ourselves in The Macallan’s deep history, values and production processes.
Approach →
Having built the framework for a unique chronological story, we started exploring 3D formations that could be used to talk to each key aspect. We designed them to be legible from any angle and with seamless transitions between each stage.
Experience →
A key component of our design was giving onlookers the power to explore The Macallan’s story in the way they wanted.
Transform the sculpture with the tap of a button.
A key component of our design was giving onlookers the power to explore The Macallan’s story in the way they wanted.
Our interface allowed users to tap on a formation and transform the sculptural formation shown in front of them. On the touch screen, we displayed a written story and imagery to help give context to the abstract kinetic form. Without interaction, the sculpture would continue to play through the story from start to end.
The six interactive kinetic formations danced seamlessly from one to the next, each synced with a unique soundscape and lighting. From the ‘rolling hills’ and ‘winding rivers’ of The Macallan’s Speyside estate, to the distillation processes that makes The Macallan’s Scotch Whisky so special, guests were mesmerised as they travelled through each story.
