ASICS
Melbourne
→ Novak Djokovic might just be the greatest tennis player ever, and much of that is due to his inimitable footwork. So when the re-emerging shoemaker, ASICS, announced he would be signing on as a global ambassador, it was big news for the company — and an ever bigger endorsement from the world’s number one.
We were challenged to showcase his famous footwork and launch his debut ASICS shoe in the process, so we dug deep into his training regime, techniques and on-court movements to understand what we were up against.
Approach →
We also studied video of his training regime to understand the types of drills he performs with his trainer to keep his footwork sharp. This research would form the basis of a series of interactive training drill challenges that would attempt to mimic Novak Djokovic's on-court movement.
Experience →
The experience began with an introduction to Novak’s shoe, telling the story behind it’s design features and the qualities that were important to Novak’s on-court performance. Guests could then choose to participate in one of two Training Drill Courses, stepping onto a projected marker on the court to make their selection.
The markers were also projected onto a wall in front of them to highlight where they were supposed to run to, as well as the speed at which Novak was reaching the area. Their final times would be displayed at the end of the course.
