General
Is FutureLabs a creative agency?
We are a new age creative agency rooted in innovative technology and experience design. Our tech-inspired creative experiences cut through the noise and deliver memorable engagement with impact.
What makes FutureLabs different from other creative technology companies?
We are a one-stop shop for creative experiences. We’re a diverse team of passionate problem solvers, curious technologists and talented creatives. Our experienced account managers and project delivery experts know what it takes to bring a game-changing campaign together.
Why should I choose FutureLabs for my next activation or digital experience?
We take the time to understand and share your vision first. After carefully considering your requirements, as well as the space, time and budget we have to work with, we lean on our decades of experience to design the right solution. We’re open, collaborative and flexible, but know what it takes to ensure a successful delivery.
Does FutureLabs only work locally?
FutureLabs delivers projects all over the world.
Who can I contact at FutureLabs for urgent questions?
You can contact us via phone on +61 3 9010 6006 or via the form on our contact page. If you have an active project, please contact your Account Manager or Project Manager.
Visit our Contact pageCollaborating
I'm a marketer. Is FutureLabs suitable for me?
We are the agency you have been missing out on. Imagine an agency that can execute all types of marketing campaigns to get people talking. Our team are experienced working within marketing, branding and advertising agencies, as well as in in-house marketing teams, so we understand your needs as a marketer. We know the importance of showcasing your brand in the best possible light, and can deliver powerful insights into engagement and reach through our data collection and analytics. You’ll love working with our dedicated project managers as well.
Visit our Contact pageMy company is small. Can FutureLabs handle both small and large scale activations?
Yes. We can adapt our experiences and products to suit the scope of your project. We’re always open to chatting and finding a solution for you.
What types of clients do you work with?
We’ve worked with countless brands and organisations over the years across a very wide range of industries. We work with commercial brands, governments, non-profits, educational organisations, sports clubs, galleries, museums and more. We understand different organisations, audiences and spaces have different requirements, which is why we take the time to understand your brand first.
Do I need a fully formed idea to get started with FutureLabs?
You can bring us even a small kernel of an idea, and we’ll work with you to shape and expand it. Our team specialises in taking initial concepts and transforming them into fully realised experiences. Whether you have a rough vision or a specific concept, we’ll guide you through ideation, design, and development to create something truly immersive and impactful. We love adding the 1%-ers to an idea to make it truly unforgettable.
Can you customise an experience to fit our brand and audience?
Absolutely! Our team works closely with clients to design experiences that align with their brand voice, audience preferences, and specific campaign goals. We aim to make each project unique, impactful, and fully customisable.
View our ExperiencesI've got an idea. How do we evolve it?
With our in house creative, we can expand an idea into an experience. We consider all parts of an experience on a multisensory level, and have the experience and resources to bring it all together.
Maybe you want to reimagine an ad campaign as an interactive experience, or expand a physical activation to have broad digital, social or media reach. Maybe you’ve got an activation idea but aren’t sure how to build an end-to-end experience around it. Maybe you’ve got a creative concept but aren’t sure what tech you need to pull it off, or how all the pieces fit together. Or maybe you’ve got an opportunity to do something fun and interactive, but aren’t sure how to tie it back to your product or marketing objectives. We can help.
No matter where you are in the journey, we’re happy to help craft the experience with you.
Does FutureLabs collaborate?
We love collaborating, but can also deliver end-to-end. Where needed, we work with preferred partners and suppliers to get the job done, whether that’s builders, designers, data scientists, athletes, architects, artists — we love the idea of pooling talents to get the best possible result.
Capabilities
What services does FutureLabs provide and how can you help me?
We take the hassle out of delivering end to end creative experiences with our diverse range of production services. Our core Service categories are Planning, Client Services, Creative, Production, Launch and Success Optimisation. Visit our Services page to learn more.
View our ServicesWhich industries does FutureLabs have expertise in?
We’ve delivered projects all over the world with some of the world’s best brands, spanning industries such as sport, automotive, luxury, health, lifestyle, technology, government, tourism, retail, construction and more.
Can the experiences capture user data?
Yes, we can incorporate options to capture user data, depending on the project requirements. This could include engagement metrics, interaction time, and user feedback. All data collection adheres to strict privacy standards and is designed to enhance the experience without compromising user trust.
What types of technology do you use?
We use a blend of cutting-edge technologies, including interactive digital projections, augmented reality, sensors, custom software, and advanced display systems. Each project leverages the best technology to achieve an immersive and engaging experience. We are flexible with our technology, and choose the best stack for the job.
Browse our ProductsWhat kind of experiences does your company create?
We specialise in creating immersive, interactive experiences that captivate audiences. This includes everything from interactive rooms with digital projections, AR applications, and large-scale games with physical interactions, to customisable digital environments for advertising campaigns. To learn more, view
View our ExperiencesDelivery
Do you offer support for installations?
Yes, we provide full support before, during, and after installation. Our team is available to help with setup, troubleshooting, and any adjustments needed to ensure a smooth experience for your audience.
Do you collect analytics so we can review how people are engaging?
Yes. For example, if we create an interactive quiz game, we can tell you which answers people are getting right or wrong. Or if we create a product showcase, you’ll be able to see which products people are engaging most with.
Getting Started
Can you integrate our existing brand assets into the experience?
Absolutely. We can integrate your brand’s assets, such as logos, colours, and custom messaging, into any experience. We also offer the option to create bespoke digital elements that align with your brand identity and objectives.
How long does it take to create an interactive experience?
Project timelines vary depending on the complexity and scale of the experience. A typical project can take anywhere from a few weeks for smaller activations to several months for large-scale, custom installations. We’ll provide a clear timeline at the outset to ensure we meet your campaign goals, and help you understand what’s achievable in the timeline.
What types of venues are suitable for your installations?
Our experiences can be tailored to fit a wide range of venues, from pop-up spaces and retail stores to large public spaces, museums, and events. We work with you to adapt the experience to the unique characteristics of each space.
How much does an interactive experience cost?
Costs vary based on the scope, complexity, and duration of the project. After an initial consultation, we provide a detailed quote that reflects all aspects of the experience, including design, technology, setup, and support. You can request a rate card via our Products page. Look for the red button at the bottom of the page and leave your details. We’ll be in touch.
View our ProductsI’m not really tech-savvy. Can we still collaborate?
Yes, definitely. We take pride in simplifying technology without talking jargon, and always view things from the perspective of the end users’ experience. We’re happy to talk through options with you, and are happy to jump on calls with your end client or your technical teams to talk tech when needed.
Are you open to white label partnerships?
We pride ourselves on flexibility and are happy to discuss your needs. Contact us to open up a discussion.
Visit our Contact page