Cadbury
Melbourne
→ The morning Easter egg hunt is one of the holiday's most famous traditions, but children with vision-impairment often struggle to find the hidden chocolate eggs.
To help reimagine the Easter egg hunt with modern technology, we were approached by Cadbury and communications agency alt/shift. With a focus on accessible user experience design, clever technology and some custom fabrication, we were thrilled to create the world's first accessible Easter egg.
Approach →
We worked closely with Blind Citizens Australia, alt/shift/ and Cadbury to understand some of the challenges people with vision impairment might face.
Sometimes struggling to visually location the eggs hidden amongst the bushes, we explored and alternative experience that could also tap into some of the participant's other senses: hearing and touch.
Solution →
Working from the ground-up, we designed and 3D printed a collection of bespoke Cadbury eggs embedded with proximity sensors and speakers, as well as Cadbury branding and text in braille.
Solution →
The melodies were specifically designed to cut through outdoor noise, and be memorable enough for each participant to seek out their specific eggs.
When found, kids were encouraged to shake the egg to stop the melodic 'searching' sound. This triggered a big celebration sound, and plenty of cheers from onlooking friends and family.
