Telstra
Gold Coast
→ Telstra Plus, Telstra's customer loyalty program, offers four membership tiers with varying perks and eligibility criteria. To make this membership program easy for staff to understand, we added a playful twist into the learning experience.
At the Frontline Expo in Gold Coast, we collaborated with CHEP Network to host an engaging multiplayer quiz game, “Taming Targets,” at the Telstra stall for members and staff.
Approach →
Even during downtime, they showcase fun and animated content. To keep the excitement going, we highlighted awards and showcased the Top 30 scores, inviting everyone to join in on the fun.
During these moments, points are doubled and the screen lights up in a different colour, immersing the players even further into the game and making the gameplay captivating for others to watch.
Experience →
Within a tight 60-second timeframe, the two players aim to answer as many questions as they can by tapping on targets that dynamically change in size.
These auditory cues, including indicators for correct and incorrect answers, countdowns, and hot streaks, add to the sense of achievement and immersion.
To maximise engagement and encourage repeat visits, we implemented a Top 30 Leaderboard. Expo attendees returned to check their rankings each day and improve their scores for a chance to win prizes.
