Diageo
Australia
→ Currently, 2.2 million Australians are 'guessing' their way through making mixed drinks at home. While a local bartender might know your tastes, discovering new cocktails with different spirits can be challenging.
Partnering with Diageo, we created an AI bartender for Amazon Alexa, unlocking hands-free cocktail mixing guides to people at home, while promoting Diageo’s top-shelf range of spirits, including Johnnie Walker’s Black Label Whiskey, Tanqueray London Dry Gin, Captain Morgan’s Spiced Rum and more.
Approach →
When you’re making a cocktail, things can get messy and your hands are never empty. You’re opening bottles, slicing limes, shaking ice — the last thing you want to be doing is tapping the touchscreen on your phone or the trackpad on your laptop. For people mixing drinks at home, Amazon Alexa offered a uniquely suitable platform for us to create Diageo’s guide to cocktail making.
To elevate the home bartending experience, we developed an Alexa skill with a special talent: that of a master cocktail mixologist.
The skill would offer a range of interactive cocktail recipes featuring Diageo's premium spirits. Users could enjoy a guided mixology experience, from gathering ingredients to perfecting their drink, all while enjoying a curated Spotify playlist to set the mood and learning about their taste preferences.
Experience →
To open the skill, users just needed to speak aloud. From there, they’d be guided through a cocktail mixing journey that started by learning about their preferences and ingredients.
As the first step, our Alexa Skill needed to know what ingredients we had to work with: did they have vodka, gin, whiskey or rum? Second, what kind of flavours did they generally like, and how adventurous were they feeling?
An instructor that waits until you’re ready.
At their own pace, Alexa guided them through each step, from the required ingredients right through to the process of mixing that perfect cocktail.
Setting the mood with an inbuilt Spotify playlist.
Adding to the ambience, home bartenders could listen to Diageo’s dedicated Cosmos Spotify playlist while they mixed their drinks.
